TikTok rolls out messaging ads in APAC

TikTok is rolling out its Messaging Ads feature across Asia Pacific, providing businesses with a way to connect directly with customers through interactive messaging. TikTok claims that this new tool enhances the TikTok experience for both users and advertisers, offering two distinct ad options: direct messaging ads, which keep interactions within the platform; and instant messaging ads, which direct users to popular third-party messaging services like WhatsApp and Facebook Messenger.

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