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Driving contextual commerce is the pace of digitalisation and increasing connectivity in the region. With four billion people including the population of the world’s two most populous countries, China and India, the region is home to a young and rapidly growing population of tech-savvy consumers.
Why are fashion companies suddenly jumping on the metaverse bandwagon? Once thought to be reserved for deep tech junkies and those interested in cryptocurrency, the metaverse has become a part of the everyday lives of ordinary people, attracting investors and avid gamers. Its popularity can be partly attributed to the onset of the Covid-19 pandemic, which forced consumers to turn to online shopping to satiate their shopping desires.
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