ChatGPT and other similar generative AI chatbots and tools will continue to accelerate beyond 2023. They can optimise workflows and processes, uncover new strategies, augment datasets and identify new products and services, and do many, many more tasks that have yet to be discovered. ​

Digital sales and customer experiences, whether through online platforms, in-app interactions, social media, or even in the metaverse, have become the top priorities for Chief Marketing Officers (CMOs) worldwide. The coronavirus pandemic has significantly increased the stakes for marketing leaders in businesses that have been digitally transforming for decades, as the pace of change has accelerated.
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While organizations must remain agile to contend with uncertainty, the shifts in the habits of business clients and consumers have proven to be remarkably enduring, alongside the newfound efficiencies in work processes. Digital transformations in customer journeys and brand experiences are on track to accelerate across all platforms.