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TikTok is rolling out its Messaging Ads feature across Asia Pacific, providing businesses with a way to connect directly with customers through interactive messaging. TikTok claims that this new tool enhances the TikTok experience for both users and advertisers, offering two distinct ad options: direct messaging ads, which keep interactions within the platform; and instant messaging ads, which direct users to popular third-party messaging services like WhatsApp and Facebook Messenger.
As Asia-Pacific’s business landscape continues to shift and evolve at a rapid pace, organisations are facing a critical challenge: attracting and retaining top talent from the younger generations. The pandemic, global instability, and rapid technological advancements have left Gen Z and millennials reevaluating their career priorities.
By 2025, Gen Zs will account for a quarter of Asia Pacific’s consumer base, overtaking millennials as the largest generation globally. This milestone signals a transformative shift in consumer behaviour throughout the region.
ChatGPT and other similar generative AI chatbots and tools will continue to accelerate beyond 2023. They can optimise workflows and processes, uncover new strategies, augment datasets and identify new products and services, and do many, many more tasks that have yet to be discovered.
Digital sales and customer experiences, whether through online platforms, in-app interactions, social media, or even in the metaverse, have become the top priorities for Chief Marketing Officers (CMOs) worldwide. The coronavirus pandemic has significantly increased the stakes for marketing leaders in businesses that have been digitally transforming for decades, as the pace of change has accelerated.
While organizations must remain agile to contend with uncertainty, the shifts in the habits of business clients and consumers have proven to be remarkably enduring, alongside the newfound efficiencies in work processes. Digital transformations in customer journeys and brand experiences are on track to accelerate across all platforms. Driving contextual commerce is the pace of digitalisation and increasing connectivity in the region. With four billion people including the population of the world’s two most populous countries, China and India, the region is home to a young and rapidly growing population of tech-savvy consumers.
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