Why are fashion companies suddenly jumping on the metaverse bandwagon? Once thought to be reserved for deep tech junkies and those interested in cryptocurrency, the metaverse has become a part of the everyday lives of ordinary people, attracting investors and avid gamers. Its popularity can be partly attributed to the onset of the Covid-19 pandemic, which forced consumers to turn to online shopping to satiate their shopping desires.

PRWeek Asia sat down with Autonomy founder and managing director Tony Tan to find out his views on how PR has evolved over the last decade in Asia.